Karen Elaine Lewis

Tag: marketing foundation

Messaging and value proposition foundations: the first essential element of minimum viable marketing

Apr 3, 2025

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in For Founders, Lean Marketing, Marketing Strategy, Messaging Development, Start up Resources, Value Proposition

Learn how to develop clear, compelling messaging and value propositions that form the foundation of effective marketing for new business ideas.
Minimum viable marketing: a new approach for resource-constrained founders and innovators

Apr 2, 2025

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in For Founders, Lean Marketing, Marketing Strategy, Start up Resources, Start up Tools

Discover a simple, practical marketing approach for entrepreneurs with big ideas and small budgets. Learn how to promote your concept without overwhelming resources.