From vision to activation
Strategic marketing + scalable solutions to move your business forward
From fractional leadership to plug-and-play lead gen tools, we design content, campaigns, and customer journeys that engage customers, build credibility, and drive results. We help service-driven businesses market with clarity, purpose, and impact.
What we offer
You don’t need a big team or a complex strategy to make real progress. Whether you’re launching something new, refining your message, or just need help getting it out the door, here are three ways we can work together.
Marketing services that get you noticed
Value-based messaging, content, and campaigns
From strategic messaging and content planning to copywriting and campaign design, we help you create marketing materials tailored to your customers’ needs.
Lead-generating tools to use right away
Customizable lead-gen tools and digital assets
We develop high-conversion, branded tools that engage customers across the journey, from awareness to action. All assets are ready to deploy with your branding.
Fractional and project-based support
Experienced marketing help, when you need it
Whether you’re preparing for a launch, managing growth, or filling a gap, we provide senior-level marketing and content support that’s focused, flexible, and ready to plug in.
Why work with us
Strategy that sticks. Content that moves. Results that scale.
- 20+ years of experience across industries and growth stages
- Execution-focused: you get action, not just advice
- Flexible models: retainer, project-based, or plug-in
What people are saying
“Wow! The website is fantastic. Beyond anything I could have imagined.”
Heidi Hutchison
San Diego, CA
How we work with you
Choose the support that fits your goals and momentum.
Outsourced marketing
Agile support. Full-spectrum delivery.
We operate as your marketing team, handling messaging, campaigns, content, and digital presence.
- Target marketing and positioning
- Multi-channel campaigns, content, and social
- Website strategy and build
- Available ad hoc, in sprints, or on retainer
Launch planning
Strategic sprints. Sustained impact.
We map and run your full launch, from pre-launch through post-launch, to build momentum and deliver results.
- Build and deliver the end-to-end launch
- Develop messaging, narratives, and assets
- Drive decisions, keep people and things on track
- Act as an integrated member of your team
Lead-gen tools and IP
High-conversion tools. Zero coding required.
We build marketing assets your team can deploy immediately, designed to engage your audience and support conversions across the customer journey.
- Lead-gen quizzes and assessments
- White-labeled TCO and ROI calculators
- Licensing-ready IP for coaches and consultants
- Ideal for expert-led businesses
Fractional support
Plug-in expertise. Proven marketing outcomes.
Need experienced marketing leadership, some of the time? We step in to lead, execute, or scale your strategy.
- On-demand marketing leadership
- Strategic planning + execution
- Messaging, launch, and content development
- Ideal for teams in growth or transition
About our founder
Karen Elaine Lewis is a strategic marketing and content leader with over 20 years of experience helping founders, coaches, and lean teams turn ideas into marketing that works.
Karen has led campaigns for Fortune 500 companies, supported VC-backed startups, built tools for expert-led businesses, and developed licensing-ready IP like the CAP™ system. Her work bridges strategy and execution with clarity, momentum, and results.
FAQs
What kind of work do you do?
We help founders, coaches, and lean teams turn ideas into marketing that works, messaging, content, lead-gen tools, and scalable IP that drives real progress.
Who is behind Karen Elaine Lewis LLC?
Karen Elaine Lewis is a strategic marketing and content leader with over 20 years of experience helping founders, consultants, and lean teams build marketing that delivers. She’s led global campaigns, supported startups, and created scalable IP like the CAP™ system. Her approach blends strategy with hands-on execution to help businesses move forward with clarity and impact.
What is CAP™?
CAP™ (Career Archetype Profiling Method) is our proprietary system for helping women over 50 clarify their next professional chapter. It’s also available as a white-labeled licensing tool for coaches and consultants.
What makes your approach different?
You won’t just get strategy, you’ll get usable assets. We bridge thinking and doing, so you walk away with content, campaigns, or tools ready to launch.