Category: For Founders
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Find the engagement path that matches your momentum: a smarter marketing strategy
Discover which of our 8 marketing profile types matches your business momentum. Get a customized marketing strategy based on your growth stage, goals, and needs.
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Demystifying marketing jargon: a plain-language guide for founders and innovators
Confused by marketing terminology? This plain-language glossary translates marketing jargon into clear, practical explanations that founders, innovators, and non-marketers can actually understand and apply.
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Content flow and customer journey: creating strategic content maps with examples
Learn how strategic content sequencing guides prospects through their buying journey, with practical examples and a free content mapping worksheet.
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Messaging and value proposition foundations: the first essential element of minimum viable marketing
Learn how to develop clear, compelling messaging and value propositions that form the foundation of effective marketing for new business ideas.
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Minimum viable marketing: a new approach for resource-constrained founders and innovators
Discover a simple, practical marketing approach for entrepreneurs with big ideas and small budgets. Learn how to promote your concept without overwhelming resources.