Category: Start up Tools
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The return on investment of ROI calculators
Business leaders who use return-on-investment (ROI) calculators can transform abstract value propositions into concrete financial justifications. Every serious business decision comes down to a single question: Is this worth it? Leaders ask it before launching a campaign, funding a training program, or investing in new technology. But finding a reliable, data-driven answer isn’t always straightforward.…
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Demystifying marketing jargon: a plain-language guide for founders and innovators
Confused by marketing terminology? This plain-language glossary translates marketing jargon into clear, practical explanations that founders, innovators, and non-marketers can actually understand and apply.
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Content flow and customer journey: creating strategic content maps with examples
Learn how strategic content sequencing guides prospects through their buying journey, with practical examples and a free content mapping worksheet.
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Minimum viable marketing: a new approach for resource-constrained founders and innovators
Discover a simple, practical marketing approach for entrepreneurs with big ideas and small budgets. Learn how to promote your concept without overwhelming resources.