Category: Start up Tools
-
The Return on Investment of ROI Calculators
Business leaders who use return-on-investment (ROI) calculators can transform abstract value propositions into concrete financial justifications. Every serious business decision comes down to a single question: Is this worth it? Leaders ask it before launching a campaign, funding a training program, or investing in new technology. But finding a reliable, data-driven answer isn’t always straightforward.…
-
Demystifying Marketing Jargon: A Plain-Language Guide for Founders and Innovators
Confused by marketing terminology? This plain-language glossary translates marketing jargon into clear, practical explanations that founders, innovators, and non-marketers can actually understand and apply.
-
Content Flow and Customer Journey: Creating Strategic Content Maps with Examples
Learn how strategic content sequencing guides prospects through their buying journey, with practical examples and a free content mapping worksheet.
-
Minimum Viable Marketing: A New Approach for Resource-Constrained Founders and Innovators
Discover a simple, practical marketing approach for entrepreneurs with big ideas and small budgets. Learn how to promote your concept without overwhelming resources.