Karen Elaine Lewis

Category: Start up Resources

Content Flow and Customer Journey: Creating Strategic Content Maps with Examples

Apr 5, 2025

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in Content Strategy, Customer Journey, For Founders, Lead Conversion, Lean Marketing, Start up Resources, Start up Tools

Learn how strategic content sequencing guides prospects through their buying journey, with practical examples and a free content mapping worksheet.
Messaging and Value Proposition Foundations: The First Essential Element of Minimum Viable Marketing

Apr 3, 2025

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in For Founders, Lean Marketing, Marketing Strategy, Messaging Development, Start up Resources, Value Proposition

Learn how to develop clear, compelling messaging and value propositions that form the foundation of effective marketing for new business ideas.
Minimum Viable Marketing: A New Approach for Resource-Constrained Founders and Innovators

Apr 2, 2025

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in For Founders, Lean Marketing, Marketing Strategy, Start up Resources, Start up Tools

Discover a simple, practical marketing approach for entrepreneurs with big ideas and small budgets. Learn how to promote your concept without overwhelming resources.