Category: Lean Marketing
-
Turn Price Objections Into Sales Opportunities: Why Every B2B Tech Company Needs a TCO Calculator
Interactive TCO calculators help B2B tech companies handle pricing discussions, generate qualified leads, and accelerate sales cycles. Learn why every software company needs one.
-
Content Flow and Customer Journey: Creating Strategic Content Maps with Examples
Learn how strategic content sequencing guides prospects through their buying journey, with practical examples and a free content mapping worksheet.
-
Messaging and Value Proposition Foundations: The First Essential Element of Minimum Viable Marketing
Learn how to develop clear, compelling messaging and value propositions that form the foundation of effective marketing for new business ideas.
-
Minimum Viable Marketing: A New Approach for Resource-Constrained Founders and Innovators
Discover a simple, practical marketing approach for entrepreneurs with big ideas and small budgets. Learn how to promote your concept without overwhelming resources.