Category: For Founders
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Which Type Are You? Find the Engagement Path That Matches Your Momentum – A Smarter Approach to Marketing Support
Discover which of our 8 marketing profile types matches your business momentum. Get a customized marketing strategy based on your growth stage, goals, and needs.
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Demystifying Marketing Jargon: A Plain-Language Guide for Founders and Innovators
Confused by marketing terminology? This plain-language glossary translates marketing jargon into clear, practical explanations that founders, innovators, and non-marketers can actually understand and apply.
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Content Flow and Customer Journey: Creating Strategic Content Maps with Examples
Learn how strategic content sequencing guides prospects through their buying journey, with practical examples and a free content mapping worksheet.
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Messaging and Value Proposition Foundations: The First Essential Element of Minimum Viable Marketing
Learn how to develop clear, compelling messaging and value propositions that form the foundation of effective marketing for new business ideas.
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Minimum Viable Marketing: A New Approach for Resource-Constrained Founders and Innovators
Discover a simple, practical marketing approach for entrepreneurs with big ideas and small budgets. Learn how to promote your concept without overwhelming resources.