Which Type Are You? Find the Engagement Path That Matches Your Momentum – A Smarter Approach to Marketing Support

Not every business is in the same place, and not every strategy should be. That’s why we built a customized system to match your momentum with the right kind of marketing support.

At Karen Elaine Lewis LLC, we partner with founders, small teams, and purpose-led professionals at different stages of growth. Some are launching. Some are scaling. Some are shifting direction. What they share is a need for clarity, not complexity.

A more strategic way to choose support

We created a set of flexible engagement packages based on real-world business needs. Instead of offering a one-size-fits-all menu, we guide you through a simple profiling process to find the right fit for your goals, bandwidth, and growth stage.

Each engagement path corresponds to one of eight simplified profile types. Here’s a preview:

  • The Starter: Launching something new and building from the ground up
  • The Builder: Ready to shift from scattered to scalable
  • The Launcher: Planning or cleaning up a product, service, or platform rollout
  • The Storyteller: Leading with values, mission, and message
  • The Expert: Seeking visibility and credibility as a trusted voice
  • The Closer: Generating interest but struggling to convert
  • The Planner: Committed to content but limited on time
  • The Architect: Managing complex go-to-market or internal coordination

Each type maps to specific service bundles like our Marketing Foundation Bundle, Growth Accelerator Package, Launch Readiness & Activation, and more. These aren’t guesswork. They’re rooted in what actually helps businesses gain traction, build systems, and grow sustainably.

Want to know which one sounds like you? Take our quiz and find out.

Why we built it this way

  • It meets you where you are. Whether you’re just getting started or managing a layered launch, you’ll see a path that fits your pace.
  • It’s flexible. Most clients evolve from one type to another, and our support adapts with them.
  • It gives you language and focus. Instead of asking “what do I need,” you’ll start with a clearer picture of what to build next.
  • It delivers results. Each path is designed to address specific growth challenges with proven solutions.

What to expect next

We’ll be sharing more about each profile soon, including how to use this framework to choose the right package and move your marketing forward with purpose.

Until then, if you’re ready to take the guesswork out of your growth, take our marketing profiler quiz.