Category: AI
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AI won’t destroy marketing, but it will expose who never really understood it
AI won’t replace marketers who understand strategy. But it will expose those who’ve only been executing templates. The future belongs to those with genuine marketing expertise.
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The human in the loop: Why AI needs a marketing expert at the helm
AI is transforming marketing and communications, and that’s exciting. But it’s not a replacement for expertise. Find out why combining AI’s efficiency with human strategic thinking and emotional intelligence is a better match.