The Red Thread
The Red Thread is a curated newsletter for founders, small business owners, internal leads, and independent professionals who need clear, strategic marketing, but don’t always have the time, team, or training to do it all.
It’s rooted in the idea that every business is connected to its customers through a red thread:
your values, your message, your solutions, and the way you show up.
When those threads are aligned, strategy, storytelling, and execution, your marketing starts to feel more like momentum and less like guesswork.
Each edition delivers:
- Smart strategies for non-marketers
- Real-world insights from the field
- Practical tools you can use right away
Whether you’re launching, repositioning, or just trying to gain traction, The Red Thread helps you stay grounded in what matters, and move forward with more clarity and confidence.
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Browse the latest resources to get a feel for what The Red Thread delivers.
Start with the insights. Stay for the clarity, tools, and traction.