Karen Elaine Lewis

The Starter

You’re at the beginning of something big. Whether you’re launching your first business, creating a new offer, or pivoting into uncharted territory, you’re in the exciting (and sometimes overwhelming) phase of laying the foundation.

Your superpowers: Fresh perspective, adaptability, and the freedom to build things right from the start.

Your biggest challenge: Cutting through the noise to find clarity on who you serve and what makes you different.

What success looks like: A clear value proposition, your first lead magnet pulling in ideal prospects, and the confidence to talk about what you do without stumbling over your words.

The Builder

You’ve proven the concept—now it’s time to scale. You’re beyond startup survival mode and ready to build systems that work without you constantly pushing every lever.

Your superpowers: Market validation, customer insights, and the wisdom that comes from real experience in the trenches.

Your biggest challenge: Moving from reactive, one-off marketing efforts to predictable, scalable growth systems.

What success looks like: A marketing machine that generates consistent leads, nurtures prospects automatically, and turns your expertise into repeatable revenue streams.

The Launcher

You’re orchestrating something significant. Whether it’s a new product, service, market expansion, or complete rebrand, you’re juggling multiple moving pieces toward a big reveal.

Your superpowers: Vision, project management skills, and the ability to coordinate complex initiatives across teams and timelines.

Your biggest challenge: Ensuring all the pieces—messaging, timing, channels, and stakeholders—align for maximum impact.

What success looks like: A coordinated launch that generates buzz, drives immediate results, and creates momentum you can sustain long-term.

The Storyteller

Your values aren’t just nice-to-haves—they’re your competitive advantage. You’re building something meaningful that connects with people on a deeper level than just features and benefits.

Your superpowers: Authentic connection, purpose-driven leadership, and the ability to inspire loyalty beyond transactional relationships.

Your biggest challenge: Translating your deeper purpose into compelling marketing that attracts the right people without sounding preachy.

What success looks like: A brand that stands for something, content that sparks meaningful conversations, and a community of customers who become advocates for your mission.

The Expert

You know your stuff—now you need the world to know it too. You have deep expertise, proven results, and valuable insights, but you’re tired of being the best-kept secret in your industry.

Your superpowers: Subject matter expertise, credibility, and the ability to solve complex problems others can’t.

Your biggest challenge: Cutting through the content noise to establish yourself as the go-to authority in your field.

What success looks like: Speaking opportunities finding you, media requests in your inbox, and prospects who come pre-sold on your expertise.

The Closer

You’re generating attention but struggling to convert it. The traffic is there, people are interested, but somewhere between “that sounds great” and “here’s my credit card,” they’re slipping away.

Your superpowers: Market awareness, audience engagement, and the foundation of a functioning marketing system.

Your biggest challenge: Identifying and fixing the gaps between interest and action in your sales process.

What success looks like: Higher conversion rates, shorter sales cycles, and the confidence that comes from knowing your marketing actually drives revenue.

The Planner

You understand the power of consistent content but need help making it happen. You’re ready to show up regularly with valuable, strategic content that builds your authority and grows your audience.

Your superpowers: Strategic thinking, commitment to consistency, and understanding that marketing is a long-term game.

Your biggest challenge: Creating a sustainable content system that doesn’t consume all your time while still driving meaningful results.

What success looks like: A content calendar that runs itself, thought leadership that positions you as an industry voice, and organic growth that compounds over time.

The Architect

You’re managing complexity at scale. Multiple audiences, various stakeholders, different buyer journeys, and complex approval processes—you need marketing systems that can handle it all.

Your superpowers: Systems thinking, stakeholder management, and the ability to see the big picture while managing intricate details.

Your biggest challenge: Creating cohesive messaging and coordinated campaigns across multiple channels, teams, and decision-makers.

What success looks like: Streamlined processes, aligned stakeholders, and marketing programs that work seamlessly across your complex organizational structure.

Marketing foundation bundle

Perfect for: New businesses needing core messaging and lead generation basics.

Includes: Brand positioning, customer promise definition, lead magnet creation, and basic funnel setup.

Launch readiness & activation

Perfect for: Businesses preparing for a product, service, or brand launch.

Includes: Launch messaging, timeline coordination, content assets, and post-launch follow-up strategy.

Growth accelerator package

Perfect for: Established businesses ready to scale their marketing efforts.

Includes: Advanced funnel strategy, multiple lead magnets, content expansion, and nurture automation.

Conversion system package

Perfect for: Businesses with traffic but poor conversion rates.

Includes: Sales page optimization, case studies, objection-handling content, and conversion analysis.

Brand purpose package

Perfect for: Mission-driven businesses wanting values-based messaging.

Includes: Purpose clarification, manifesto development, story-driven campaigns, and community-building content.

Thought leadership builder

Perfect for: Experts, consultants, and coaches seeking visibility and authority.

Includes: Authority positioning, long-form content, speaking materials, and expertise-to-IP transformation.

Full-funnel writing bundle

Perfect for: Teams needing consistent, strategic content production.

Includes: Editorial calendar, blog content, social media posts, and content repurposing strategy.

Go-to-market foundation

Perfect for: Early-stage SaaS and product companies entering new markets.

Includes: Market positioning, competitive analysis, go-to-market strategy, and launch coordination.

Growth-stage product launch

Perfect for: Larger rollouts and enterprise product launches.

Includes: Multi-segment messaging, stakeholder materials, launch orchestration, and performance tracking.

Enterprise-ready rollout

Perfect for: Complex B2B rollouts with multiple stakeholders and buyer journeys.

Includes: Segmented messaging, internal enablement, partner content, and scalable systems.