How we work together
From fuzzy ideas to fully built, this is where strategy becomes action.
Whether you need messaging, a campaign, a lead-gen tool, or a product like CAP™, we adapt to your goals, capacity, and timeline. This isn’t a one-size-fits-all service, it’s a strategic partnership that moves your work forward with clarity and momentum.
The process
Discovery + direction
We start with a conversation. What are you building? What’s stuck? What would progress look like?
You’ll get:
- A clear scope and recommendation to move forward
- A discovery session or structured intake
- Strategic assessment of needs and gaps
- Optional audit of current assets or positioning
Message + strategy development
Once aligned, we define the strategic backbone, your message, your audience, and how it all comes together.
This may include:
- System structure or IP logic for productized tools.
- Brand messaging and positioning frameworks
- Audience segmentation and journey mapping
- Launch strategy or campaign planning
Content planning + asset creation
Next, we build. This is where strategy turns into usable materials and digital assets.
Depending on your project, this may include:
- Campaign creative and go-to-market content
- Website copy, emails, and lead magnets
- Articles, blog content, and thought leadership
- Assessments, calculators, or client-facing tools
Delivery, licensing, or launch
When ready, we deliver your assets or guide you through launch. We also support licensing for white-labeled tools.
You’ll get:
- A roadmap or wrap-up support for next steps
- Editable final files and content decks
- Site-ready copy or structured campaign files
- Licensing documentation (if applicable)
Ways to work together
You can engage us:
- by project: for a defined deliverable and timeline
- on retainer: for ongoing strategic and executional support
- as a fractional partner: for embedded leadership across launches, transitions, or team gaps
- for licensing + productized tools: CAP™, lead-gen systems, calculators, and more, white-labeled and supported
Our services packages
Flexible, clear, and built for impact
While every client’s needs are unique, we’ve designed a set of service packages that make it easier to choose the right level of support for your goals and momentum.
Each package aligns with a different stage of growth, from getting your marketing foundation in place to executing a full launch, or scaling through IP-based lead-gen tools. These packages combine proven structures with flexible delivery, so you know what you’re getting, how we’ll work together, and what success looks like before we begin.
You’ll find:
- Clear deliverables and scope
- Strategic alignment with your stage of growth
- Optional add-ons, licensing, and advisory support
About our consultancy
Karen Elaine Lewis LLC helps founders, coaches, and lean teams turn ideas into marketing that works. From strategy and messaging to content, launches, and licensing-ready tools, we build marketing solutions designed for traction, clarity, and growth.
Got questions? Let’s talk.
Want to walk through your project, timeline, or idea? To explore fit and next steps, request a 30-minute discovery call.