Smart strategy. Clear message. Real momentum.
We help founders, coaches, and lean teams turn ideas into something people can act on, whether that’s content, campaigns, or digital products. With 20+ years of experience, we know how to move work forward, without spinning wheels or bloated decks.
What we do
We help simplify complex offers and turn expertise into assets, whether you’re scaling a business or building something new.
Scalable IP solutions
Like CAP™, our white-labeled career archetype profiling system for women 50+.
Marketing services
Messaging, content development, and campaign strategy designed for traction and clarity.
We meet you where you are
Whether you need a retainer, sprint, or licensing partner, we plug into your model, not the other way around.
Fractional and project-based support
Embedded leadership and flexible execution for launches, growth phases, and business transitions.
What makes us different
You get strategy and execution. We don’t just help you think big. We help you ship. From positioning to content to tools, it’s ready to go.
We work across formats
From brand messaging to quizzes, lead-gen assets to campaign systems, we bring your vision to life.
We know how to scale ideas
If you’ve built a framework, offer, or method, we’ll help you productize it with clarity and momentum.
Meet our founder
Karen Elaine Lewis brings 20+ years of experience in senior and executive leadership roles at Global Fortune 500 companies, where she led strategy across solution marketing, competitive positioning, integrated marketing and communications, content development, partner marketing, and go-to-market execution.
Karen has also worked with VC-backed startups, professional coaching firms, and public sector organizations, helping them clarify their message, build smart content systems, and launch scalable products and tools. She has taught university-level courses in branding, integrated marketing, and neuromarketing, bringing academic insight and real-world traction to the work she leads.
We’ve helped launch some great ideas and companies.
FAQs
What does your consultancy do?
Karen Elaine Lewis LLC helps founders, coaches, and lean teams turn ideas into traction. We build clear messaging, strategic content, scalable digital tools, and lead-gen assets that support growth. We also license white-labeled IP systems like CAP™ to help service providers expand their offerings without starting from scratch.
What kinds of clients do you work with?
We work with founders, coaches, product leads, and expert-led businesses, especially those without large internal teams. Our clients are typically launching a new offer, refining their message, scaling their services, or building out strategic marketing systems.
What services do you offer?
We offer three core types of support:
- Marketing Services: Strategic messaging, content development, campaign design
- Scalable IP Development: Lead-gen quizzes, assessments, calculators, and productized content
- Fractional & Project-Based Support: Embedded or on-demand marketing leadership for launches, pivots, and content execution
We also provide licensing-ready digital tools and systems (like CAP™) for coaches and consultants.
What is CAP™ – the Career Archetype Profiling Method?
CAP™ (Career Archetype Profiling Method) is a proprietary system created by Karen Elaine Lewis LLC to help women over 50 gain clarity about their professional direction, values, and motivators.
Built around 13 archetypes, CAP™ combines custom logic, narrative insight, and practical career themes to generate a profile aligned with purpose and potential. CAP™ is available as a white-labeled, licensing-ready product for coaches, strategists, and service providers who support career development in midlife and beyond.
Do you offer white-labeled tools or licensing?
Yes. We offer customizable, white-labeled tools and systems designed to help service providers scale. These include lead-generation quizzes, TCO/ROI calculators, digital assessments, and complete frameworks like CAP™.
All licensed content is delivered with editable templates, usage rights, and integration support.
What makes your approach different?
We bridge strategy and execution. That means you get clarity and assets, tools, copy, content, and systems you can actually use. We bring cross-disciplinary fluency (messaging, UX, product marketing, instructional design) and focus on progress, not complexity.
Do you work on retainer or by project?
Both. You can engage us on a monthly retainer, by project, or through phased consulting sprints. We also offer flexible support models for clients in transition or growth mode, including embedded fractional roles.
Do you build digital products or just advise?
We do both. We’ve helped clients design, structure, and launch everything from career assessments and licensing systems to content libraries, signature offers, and monetizable tools. We also consult on product strategy, value alignment, and positioning.
How do we get started?
Start with a discovery call. We’ll learn more about what you’re building and where you need clarity or support. From there, we can recommend a solution—whether that’s a tool, a phased project, or a licensing engagement.
Marketing that moves your business forward
Get strategic marketing, lead-gen tools, and content that deliver results, built for founders, consultants, and lean teams ready to grow with clarity and purpose.
- Collaborate on strategy and messaging
- Launch with confidence and momentum
- Build tools that convert and scale
- Improve your customer experience
